Marketing Lead

About us – we are a challenger bank in Southeast Europe and regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. Our successful business model and customer-focus approach allowed us to be one of the most profitable and efficient banks in the region. We currently serve customers in Romania, Germany, Bulgaria & Lithuania.
We have now expanded our global footprint in Greece with thousands of merchants and consumers. Do you want to play a key role in our unique success story?

We are now expanding our global footprint and coming to Greece. Do you want to play a key role in our unique success story?

If yes, we are looking for a Marketing Lead to join our Team in Greece!

What You Get To Do In This Role

• Will be responsible of the local team operations and the role will directly report to SVP, Marketing.
• Will have the responsibility of proposing and negotiating marketing campaigns and building marketing strategies for different tbi bank businesses.
• Act as a brand ambassador and brand identity guardian.
• Keeping close relationship with the whole team, make sure the organizational KPIs are followed and closely collaborate with all teams involved in the process – MS, BB, Deposits, PR, HR, Sales team.
• Planning, developing, and organizing advertising policies and campaigns that support sales.
• Performing activities to identify potential opportunities for advertising, making proposals and preparing marketing campaigns and materials to contribute to achieving the organizational KPIs.
• Identifying and managing relationships with subcontractors for specific projects.
• Offering ideas and developing advertising materials for social media, paid campaigns, press.
• Preparing inquiries, reports, etc., related to advertising campaigns and channels.
• Performing other specifically assigned tasks inherent in the duties.
• Translating content /adaptation of content.
• Planning and coordinating the email marketing campaigns (newsletters, CMS, content creations, emails, landing pages).
• Uploading content on official websites and social media pages.
• Brainstorming and developing ideas for creative marketing campaigns.

• At least 2 years of experience in marketing operations or similar type role (financial industry is a plus).
• Bachelors’ degree in Marketing or a related quantitative field.
• Master’s Degree will considered as a plus.
• Senior expert with experience in managing small teams with a leading role in a previous position as a requirement.
• Experience in working with a CMS system.
• Very good understanding of Social Media and Digital trends
• Excellent written and verbal English communication skills.
• Critical thinking, ability to set various marketing strategies and ability to explain and negotiate them with the respective business owners.
• Strong project and time management skills, detail-oriented and highly organized.
• Great communicator and team player with a growth mindset.
• Good reporting and analytical skills, and ability to use insight to develop future campaigns.